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Child World was founded by Sidney Shneider in the early 1960s.
I worked at Child World #75, in Danvers, MA, from 1986 until the time they went out of business in 1992.
Prior to the store opening in Danvers, MA, I vaguely remember going to the Child World in Swampscott, MA in the early/mid 1970’s (which was very small, and was eventually replaced by Danvers).
It was located in the same plaza as Marshall’s – and I think it was right next door to it.
Many of the Child World stores had red interior walls, very high shelving, and mercury lighting.
The store I worked at did have the high ceilings, but its walls were painted white, with a green & blue horizonal line that spanned the entire perimeter. It was one of the more profitable stores, and was beginning to get run down.
There were talks of renovations for years. By the time the company had committed to renovating our store, the company had introduced its Prototype store in Framingham, MA, seen below.
You can see part of phase 1 of the Danvers Child World remodel – as well as the ultimate goal – on the Employee Videos page.
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